Series Director

Yurie Rocha is a Canadian director born and raised in Toronto, Canada. After graduating from Sheridan College for Classical Animation in 2004, Yurie joined Guru Studio where he honed his love for lighting, cinematography and character development, working on CG animated commercials for companies like Kraft and Tropicana.

In 2012, Yurie was tapped to creatively direct and CG supervise the creation of the hit animated series PAW Patrol in partnership with Spin Master and Nickelodeon. As a senior creative lead at Guru Studio, Yurie would go on to spearhead the launch of new properties such as Dinopaws (Cbeebies) and True and the Rainbow Kingdom (Netflix).

Yurie's focus then turned to directing where he worked with Sesame Workshop to direct Mecha Builders (HBO Max) which stars Elmo, Cookie Monster and Abby as giant CG robots, and their newest project: a faithful retelling of the beloved classic Charlotte’s Web. Yurie continues to be most passionate about bringing characters to life that children will love, trust and cherish.