With nearly 30 years in the international audiovisual industry, Justine has built a reputation for bridging creativity and commerce across the entire content value chain. Her experience encompasses production management (pre and post) and voice direction, as well as acquisitions, co-productions, international distribution, press, marketing, and brand strategy—expertise accrued through roles held at majors, independents, broadcasters, and start-ups worldwide. Her extensive network and strategic insight enable her to forge meaningful partnerships and position projects for international success.

Through her consultancy Just B, Justine provides tailor-made guidance and support to creators and producers of animated IP, helping them secure the right partners, studios, financiers, distributors, and project sourcing opportunities. She develops bespoke strategies across development, pitching, marketing, and commercial positioning, ensuring each collaboration is aligned with a clear, long-term vision. Her work enables producers and studios to define and implement coherent business and creative strategies, strengthen their international visibility, and drive sustainable growth in a rapidly evolving market.

A recognised session producer and moderator, Justine focuses on co-productions, international financing, brand-building, and how technology and AI can serve creativity within the animation industry. She encourages her speakers to share practical insights and best practices openly, helping audiences strengthen their own projects, skills, and market positions. Her goal is to make every conversation relevant, forward-looking, and genuinely useful, offering clear takeaways that inform, inspire, and empower animation professionals.

Actively involved with festivals, mentorship programmes, funding bodies, and governmental export agencies worldwide, Justine shares her expertise to support emerging talent and foster international collaboration. A consistent advocate for diverse voices and underrepresented creators, she works to broaden opportunities, strengthen creative exchange, and help build a more inclusive and globally connected animation community.